Eva @faugoesadidas

Congratulations to Eva being on stage at the adidas headquarters giving an amazing talk about Digital Sports and the successful collaboration between the MaD Lab and adidas @faugoesadidas. We were very happy about celebrating the fruitful relationship and the opportunity to give insights into the joint research topics of individualizing products based on mobile assessment of athletes and predictive simulation as well as the development of interaction concepts based on state of the art media like Virtual- and Augmented Reality to enhance the human-product experience.

Awesome work guys! Keep on pushing :)!

#FAUgoesadidas #275yearsinnovation #FAU #adidas #UniFAU #AM4FAU