Biomechanical modeling and simulation are performed to analyze and understand human motion and performance. One objective is to reconstruct human motion from measurement data e.g. to assess the individual performance of athletes and customers. Another objective is to synthesize realistic human motion to study human-production interaction. The reconstruction (a) and synthesis of human motion (b) will be addressed in this research position. New algorithms using biomechanical simulation of musculoskeletal models will be developed to enable innovative applications and services for Adidas. Moreover, predictive biomechanical simulation will be combined with wearable sensor technology to build a product recommendation application.